DISCOVER PROJECT
Speedo Brazil
Speedo Brasil
Bringing a Global Icon to the Brazilian Digital Landscape
March 2014
— Before this project, Speedo had no digital presence in Brazil — no website, no content hub, no brand platform. While leading the project at Circus, I was responsible for defining the brand’s entire online footprint, redesigning its digital identity for the Brazilian market, and creating a modern, mobile-friendly website that would finally introduce Speedo to its local audience.
SERVICES
UI/UX Design, Web E-commerce, Visual Design, Digital Strategy
Project Overview
Create Speedo’s first official digital presence in Brazil, modernize its visual identity, and build a responsive platform capable of increasing traffic, retention, and brand awareness.
Speedo Brasil needed a complete digital reboot: a new identity, a new website, and a presence aligned with global standards while adapted to local expectations.
The company’s old website felt more like an outdated blog than a proper institutional platform. It wasn’t responsive, lacked a clear structure, and was far behind modern UX/UI standards. Inconsistent brand guidelines and slow decision-making added to the challenge. Our mission was to rebuild the experience from the ground up — redefining Speedo’s digital brand identity and creating a modern, reliable, and future-ready platform.
Approach
Speedo Brasil’s old blog — the brand’s only digital presence at the time.
We began by studying the existing website, collecting user and client feedback, and benchmarking global Speedo platforms. With this foundation, we crafted a modernized digital identity for Speedo Brasil and defined a new visual direction that maintained global consistency while giving the brand a stronger local personality.
Instead of long documentation cycles, we moved straight into wireframes and prototypes — a faster and more efficient way to validate ideas and give developers a clear direction. This helped speed up decision-making and ensured a clean, mobile-first experience from day one.
Process
A streamlined workflow focusing on clarity, speed, and consistent brand evolution.
The process began with research and benchmarking, followed by rapid wireframing and prototyping. With validated layouts and interactions, the team could focus on development while I maintained UI consistency and defined a visual style guide that unified typography, colors, iconography, and brand behaviors across the new Speedo platform.
A timeless, bold, and athletic aesthetic — clean lines, strong contrasts, intuitive navigation, and a mobile-first foundation that reflected Speedo’s global identity while elevating its presence in Brazil.
Final Design
A modern, responsive platform that introduced Speedo Brasil to the digital world with clarity, consistency, and a renewed brand identity.
The final result was a clean, bold, and enduring interface that positioned Speedo Brasil as one of the early adopters of mobile-first design in the industry. The platform elevated the brand’s digital presence and improved the user experience dramatically.
Product Images
“Leading Speedo Brasil’s digital transformation was an opportunity to build something meaningful from the ground up. The result went beyond a new website — it became a lasting platform that strengthened the brand and laid the foundation for future growth.” — Fabio Divac
Achievements
"Circus.ag team were crucial to establishing Speedo’s modern digital identity in Brazil. The result was fresh, intuitive, and aligned with what the brand needed to grow."
– Speedo Brasil Team
The redesigned website significantly improved Speedo’s digital presence, increasing visitors, strengthening brand perception, and establishing a visual baseline that remained relevant for years.
The website saw a 65% increase in visitors within the first three months, gained strong feedback for its mobile-first approach, and remained visually modern and functional for nearly a decade — later evolving successfully into a full e-commerce platform built over the same foundation.
