DISCOVER PROJECT
Circus.ag
Circus "Be a Clown"
Turning Playfulness into Engagement
March 2016
— During my time as Creative Director and Lead Designer at Circus.ag, we wanted to transform our website from a simple portfolio into a fun, memorable, and shareable experience. The “Be a Clown” feature allowed users to record short videos of themselves with a clown nose applied, creating a playful interaction that increased engagement and strengthened our brand presence.
SERVICES
Campaign & UX Strategy, Wireframing, Prototyping, UI Design, Brand Design
Project Overview
Create a playful, interactive feature to increase website traffic, boost brand awareness, and provide a memorable experience for users.
The project aimed to make Circus.ag’s website stand out in a competitive market by giving users a unique and enjoyable way to interact with the brand.
We focused on blending creativity with usability, ensuring the feature was simple, fast, and shareable. By adding a playful twist to user-generated content, we elevated the agency’s personality and attracted attention to our services.
Approach
Wireframe and prototype flow
We adopted a playful, user-first approach. Through desk research, client interviews, and benchmarking, we identified the need for humor and personality in the website. Collaboration with the engineering team ensured that technical challenges, such as slow internet video loading and browser limitations, were addressed.
Insights from users and prospects drove the idea to add the clown nose to short videos. Wireframes, user flows, and a mid-fidelity prototype were created to ensure usability, simplicity, and shareability, while moderation systems were designed to handle user-generated content effectively.
Process
Combining creative strategy with user-centered design, we iteratively tested concepts to align technical feasibility, user delight, and brand goals.
The process began with discovery and brainstorming, followed by concept validation with engineers. Wireframes and mid-fidelity prototypes were iteratively refined to balance fun, usability, and technical constraints. The final feature was tested internally to ensure smooth video processing, sharing capabilities, and an enjoyable user experience.
Fun, simple, and engaging experiences that encourage sharing while reflecting the brand’s playful personality.
Final Design
The final design was a playful, easy-to-use interactive feature that encouraged engagement, sharing, and fun while strengthening Circus.ag’s brand identity.
Users could record a short video, automatically get a clown nose applied, and share their creation. The feature was intuitive, light, and entertaining, creating a memorable experience while amplifying the agency’s creative identity.
Product Images
“The ‘Be a Clown’ feature successfully turned a website visit into a playful interaction, capturing attention, encouraging shares, and strengthening Circus.ag’s creative brand positioning.”
Achievements
"‘Be a Clown’ perfectly reflected our agency’s personality, engaging users in a fun and memorable way while boosting brand awareness."
– Fabio Divac, Creative Director and Co-Founder, Circus.ag
The feature resulted in a ~55% increase in website traffic, high engagement rates, and significant social sharing. It strengthened the brand’s playful, creative identity and attracted new clients.
Users praised the feature for being fun, simple, and memorable. It became a talking point for the agency, increased shares on social media, and contributed directly to Circus.ag’s market differentiation and brand recognition.
