DISCOVER PROJECT
Mindera
Mindera’s Brand Evolution
Empowering Teams, Engaging Clients
April 2025
— Mindera’s website and brand needed a modern refresh to reflect who we are today and support lead generation. As a Product Designer, I worked on redesigning the website, developing scalable design system components, and creating a modular CMS to give internal teams autonomy while ensuring a consistent, flexible, and seamless experience for both users and content editors.
SERVICES
UI/UX, Product Design, Prototyping, Design System, Branding
Project Overview
Redesign Mindera’s website and evolve the brand identity to attract new clients, empower internal teams, and create a modern, scalable digital presence.
The project aimed to unify the brand’s online and offline identity while building a flexible digital platform that allows content editors to manage content autonomously and efficiently.
Starting as an initiative to organize industries (verticais) and services (horizontais), the project evolved into a full brand repositioning. The website now combines a modern, scalable design with a modular CMS, enabling internal teams to independently create, update, and publish content while maintaining visual consistency across the platform.
Approach
CMS modular components in action
We adopted a user-centered and modular approach, ensuring that every design decision supported both the end user and content editors. Collaboration with the Brand Design team was key, allowing us to develop components that reflected the evolving brand identity while remaining adaptable for future updates.
The design process balanced flexibility and consistency: scalable design system components were created alongside CMS modules to empower internal teams. Parallel collaboration with Brand Design ensured rapid incorporation of visual identity updates, while wireframes and prototypes guided a smooth user experience and content management workflow.
Process
Through iterative design, cross-team collaboration, and modular thinking, we ensured that every stage supported brand alignment, internal autonomy, and a seamless user experience.
The project began with mapping user journeys and CMS needs, followed by component and page redesigns. Design decisions were coordinated with Brand Design to ensure coherence across all touchpoints. CMS modules were structured like “Lego blocks,” allowing content editors total autonomy while preserving visual consistency. The iterative process included feedback loops from stakeholders, testing for flexibility, and refinements to align with both brand and functional goal
Flexible, consistent, and empowering digital experiences that reflect Mindera’s modern identity and give internal teams autonomy while engaging users.
Final Design
The new Mindera website combines modern design, scalable components, and a flexible CMS to deliver a visually consistent and user-friendly experience.
The final platform empowers content editors to independently manage content, while users enjoy a cohesive, modern, and engaging experience. All elements of the website reflect the evolved Mindera brand, integrating seamlessly across digital touchpoints and supporting client acquisition efforts.
Product Images
“Redesigning Mindera’s website and evolving its brand was a strategic, collaborative effort. We created a flexible, scalable platform with a consistent identity that empowers teams and communicates the brand effectively.”
Achievements
“Mindera’s new website and brand identity clearly reflect our evolution as a company. The platform empowers our teams while presenting a modern and engaging experience to clients.”
– Mindera Team
The project delivered a fully modernized website, a scalable design system, a modular CMS for internal autonomy, and a cohesive brand identity, supporting both lead generation and operational efficiency.
The Mindera Brand Evolution successfully repositioned the company online, enabling content teams to create and update content independently, enhancing the client experience and maintaining brand consistency. The project strengthened Mindera’s digital presence and set a new standard for internal collaboration and external communication.
