A DEEP
DIGITAL
DIVING

DIGITAL PRESENCE

While working for Circus, I had the privilege to head the whole project of digital presence of the brand Speedo in Brazil. The basic need was to develop the institutional site, since, until then, the brand had never had a portal nor social medias in the country. I was responsible not only for the creation of layouts, but also for promotional creative strategies and increase of leads. The site has details like vibrant colors and diagonal cut images, which, besides conveying a feeling of constant movement, makes it up-to-date even for modern standards. As an example of promotional action of the site’s launch, we created “Share Records”, which encouraged users in a funny and natural way to share their personal records on the site’s launch landing page. With constant actions on Facebook, we increased the engagements of qualified leads, thus bringing relevance to the brand in the digital environment.