FOLLOW
THE
LEDS

NEW APROACH

The extinct Skol Beats was the main event of electronic music in Brazil in the last decade. As the Art Director who looked after the famous beer at the time, I had the opportunity to develop one of the many conceptual arts used during the event’s promotion, especially on Skol Beats’s portal, in that edition. The point was to communicate a bit of the festival atmosphere on this Key Visual. The shadows merging with the leds created an interesting aesthetical that, when used as the site’s background, created a perfect synchrony. I place a lot of emphasis on this job because, despite the time, I feel that very little or nothing has become out-of-date.