SECURITY & HEALTH SPIRIT

NEW APROACH

Brazil was the 4th country in the ranking of work accidents, with more than 700 thousand accidents every year. Our mission was to reinforce that message, warning employees about the risks, aiming at the reduction of accidents rate also at Walmart. Over 15 months, the campaign was strategically divided into three stages: in the first three months, we drove our efforts to send the information regarding safety at work. In the next 9 months, we reinforced the awareness message. In the last three months, in order to connect it all, we sought to lead by example. With the goal of reaching all the employees’ universe, especially the public from the lower class and less knowledge, we addressed the communication in an aesthetical and literal way, by using the very meaning of the word, and visual, of the effect caused when accidents are not prevented, giving support and complement to the idea. The result was a funny and beautiful campaign that, in one single shot, conveyed the message we needed to send out!