GUARANÁ
BREAK
THE ICE

NEW APROACH

Even though this project was not aired, I have great affection for this on-line campaign proposal made for Guaraná Antarctica. The insight came years before the apps age, or even the consolidation of Facebook/social medias concept in Brazil. Aimed at the teen public, specially at the shy ones, the idea consisted in using Twitter as a tool to “break the ice” when flirting (at the best style of Tinder) with the support of Guaraná Antarctica’s landing page. Due to investment restraints, the project didn’t take off, but some conceptual arts remained from this action. Some of those images ended up being used as Wallpapers and Screensavers afterwards.