THE CHALLENGE

With the mission of boosting on-line sales and build customers loyalty, we created the promotion “30 Extra quick challenges” to Extra.com.br, one of the biggest retailers in the Brazilian market. With funny mechanics and appealing visual, the idea consisted of accomplishing daily tasks as fast as one can over the period of one month. As the tasks were getting done, the winners unlocked prizes and discounts on the purchase of products. The promotion was created in a pre-smartphones period, but it was very successful at the time, reaching most of its goals. I signed the art direction of this project.