MOTION CREATES EMOTION

NEW APROACH

This is a good example of a project which shows that, while working as a Creative Director at Circus Agency, I always had to deliver something special, no matter the size of the project. We are not talking here of a national or global campaign, like the ones we were used to develop. We needed to provide Citroën’s global president with a presentation that showed the launch of one of its products in Brazil and, for this purpose, we created a self-explaining videomotion, with countless effects and 3D transitions. The result was a high-impact and fluid presentation that generated loud cheers, not only from the president, but also from the whole team that was present in the hall. Congrats to Citroën do Brasil and also to Circus, which showcased this fact with a distinct and efficient presentation.