A NEW MOBILITY WAY

Bondi is a new Brazilian Startup of urban mobility focused on groups of people. Driven to the corporate public, Bondi aims to attend a specific niche that, today, requires the service of 3 to 4 Ubers to meet their demand. My team and I were invited to conceive this project since its beginning, by taking over the creation and visual identity of the brand, launch campaign and development of the proposal for the app’s UX/UI. Since this is a new Startup and with no expressive financial injection, many of the studies and recommendations for improvement have not been implemented yet, however, it is possible to release some spoilers.