THE LAW
OF
ATTRACTION

AN ELEGANT APROACH

I drove the creative team in this beautiful launching campaign for the perfume Avon Attraction, which was sold as a two-unit kit – the female and male version. As the name suggests, even the perfume glass bottles fitted each other due to its very well thought out shape. So, to introduce this idea in an easy and visual way, we created the concept “it perfect fits your power of attraction”. A woman’s face is shown with an image of her soul mate in the background, in a subtle way, as if he was always following her. On the side, we placed a man’s face with the same invert effect. Always in absolute attraction, one another, like magnetism.